To know ” who are are” is to know “how we got here,” correct? E-volve Fitness Studio was founded by Laura Kraman in 2015. Laura Kraman originally owned and operated, Mobile Fitness from 2009 to 2014, but created E-volve Fitness Studio after attending her first Global StartUp Challenge in November 2014. At the GSU, Laura, who has been a Certified
Laura Kraman NASM-CPT Founder
Personal Trainer for almost 10 years, wanted to create a mobile app to help trainers and their clients communicate more efficiently inside and beyond the gym walls. She wanted to do this because she noticed clients, although getting better results with trainers than without, were lacking the results they truly desired. They weren’t getting results due to several reasons, such as:
A consistent loss of motivation. Motivation is skill that need to be taught. It needs to be nurtured and strengthened daily.
There were no clear plans and solutions. Clients, although had goals, looked to the trainer for the solution. The trainer did not effectively communicate the short-term and long-term goals in an easy to follow plan. The plans may have been simple, but not easy to follow, thus causing a decrease in motivation. A decrease in motivation causes high failure rates.
Clients were shown exercises, but not taught how to exercise. There is a difference. And, there is no one-size-fits-all exercise plan for all clients. Many trainers are lack a multi-dimensional approach to training.
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